Gift of Music Partner Tools: Communications & Marketing Materials

Gift of Music partner,

Thank you for your willingness to help us promote an incredibly important initiative. We are confident that with the help of our community, we’ll be able to get instruments into the hands of hundreds of children throughout central Ohio. We know that giving these students access to music and music equipment encourages intellectual and emotional development, especially during this time of uncertainty. Thank you for helping us make a life-changing impact for these children.

Below are various assets and scripts depending on the type of communications you’re able to amplify to your various audiences.

PR Contact:

Audrey Adair, Irvin PR

audrey@irvinpr.com; 614-570-0111

Logos & Images: https://www.dropbox.com/sh/d6vvbvieilw1e8w/AADQk4o6upZDzikHe-ppcx7ba?dl=0

News Release: https://www.dropbox.com/s/hncotj6kgjfzjkj/Gift%20of%20Music%20Announcement%20NR_FINAL.docx?dl=0

Website URL: http://www.giftofmusic.info

Connect:

Hashtag – #GiftofMusic

IG – @music_columbus

FB — @ColumbusMusicCommission

FAQ:

Q: Is my donation tax deductible?

A: Yes. You will receive IRS Form 8283 which you can submit with your 2020 tax filing to the IRS for a tax deduction.

Q: Will social distancing and safety be practiced?

A: Yes! Drop-offs are curbside and no-contact.

Q: Who will be the recipients of the donated instruments?

A: Columbus City Public Schools and after school programs.

Q: I don’t have any spare instruments; how can I help?

A: You can make a monetary donation by going to the GoFundMe page!

Q: Will you accept instruments in need of repair?

A: Instruments that require simple repairs like broken guitar strings, broken drumheads, and horns in need of new pads are fine. We also need amplifiers, reeds, saxophone and guitar straps.

SCRIPTS

Social Media Verbiage:

We’re joining forces with the Columbus Music Commission (@ColumbusMusicCommission or @music_columbus) by participating in the #GiftofMusic instrument drive, which spans two weekends – Aug 29-30 and Sept. 5-6! Grab that instrument that’s been collecting dust in your garage or attic and help us in our mission to bring music to Columbus City Schools’ students. There are more than 10 no-contact, curb-side drop-off locations around central Ohio. Check it out! (link to site – www.giftofmusic.info)

Internal Communications (e.g., email, meetings) & Written External Communications (e.g., blog, website, newsletter, e-blast):

We are partnering with the Columbus Music Commission to help promote the Gift of Music campaign, and we encourage everyone to come together to support the cause!

The Gift of Music campaign is a music instrument drive initiated by the Columbus Music Commission to collect unused, new or gently used music instruments and equipment for Columbus City Schools’ students. The campaign also ensures students’ access to music education and development. New or gently used music instruments, amplifiers, strings, electric keyboards and accessories will all be gladly accepted.

Collection dates include August 29-30 and September 5-6. Donations can be made conveniently and safely by visiting more than 10 no-contact, curb-side drop-off locations around central Ohio, which can be found HERE.

…OR… [Company name] is hosting our own drive on [day, date] at [time and location].

Those who do not have an instrument to donate, but would like to make a contribution towards the purchase of a new instrument, can do so by visiting the Gift of Music GoFundMe page. All donations are tax deductible.

For more information about the Gift of Music campaign, visit the website at: http://www.giftofmusic.info

EMBED IMAGE(S)

On-Air Promo Script (:30)/Copy Points to cover:

Do you have a music instrument that’s been sitting in your garage or attic for years now just collecting dust? I’ll admit, I think I still have my [instrument name] from high school and I think it’s time to put it to good use! The Columbus Music Commission is hosting the “Gift of Music” music instrument drive with more than 10 no-contact, curb-side drop-off locations around central Ohio that would be glad to take that unused instrument off your hands! All instruments will be donated to Columbus City Schools’ students as a way to ensure access to music education and development. The drive spans two weekends: August 29-30 and September 5-6. Be sure to visit www.giftofmusic.info to find a drop-off location near you!

For more information about the Columbus Music Commission, visit musiccolumbus.com or contact us at info@musiccolumbus.com

©2020 Columbus Music Commission

Designed by Mark Ruf and Thane Leshner